Custom hand-coded websites with a real AI chatbot trained on your business, hosted and maintained by the same person who built it. Looking for cost? Head to the pricing page.
We hand-code every site in custom PHP — the same approach the world's best web teams use. No WordPress, no Wix, no Squarespace, no Webflow, no page builders, no licensed templates.
A WordPress small-business site ships roughly 200,000 lines of code the day it launches — your business uses maybe 5%. The rest is plumbing for features you'll never use and Core Web Vitals overhead Google quietly penalizes you for.
No plugins to update. No theme conflicts. No "WordPress 7" coming to break everything you customized. Custom code only does what your business needs and only changes when we change it.
Templated sites are shaped like the template author thought a generic small business should look. Custom-coded sites are shaped like YOUR business — your services, your customer flow, your conversion goals.
Suncoast Local Exclusive
Every website we build comes with a custom AI chatbot, trained specifically on your business — your services, FAQs, hours, pricing, brand voice. There's no separate setup fee, no separate monthly fee. It's part of the build.
Services, FAQs, hours, pricing, the objections you hear most. We mine your intake forms + call logs during build.
Name, email, phone, what they need, lead-quality signal. Urgent inquiries text you immediately, not into a queue.
We review conversations monthly, update the knowledge base where the bot fumbled, and send you a top-themes report.
Most agencies sell SEO as a separate engagement on top of the build. We don't. All four layers ship with every site at launch.
Clean semantic HTML, heading hierarchy, titles + metas, canonical URLs, sitemap, robots.txt, internal-link architecture that flows PageRank to your money pages, full schema markup graph (LocalBusiness, Service, FAQPage, Review).
Answer Engine Optimization — FAQ schema on every page that supports it, structured Q&A content, conversational query targeting, speakable spec for voice assistants. Be the answer Siri or Alexa reads aloud.
Generative Engine Optimization — entity-rich content, brand-mention strategy, authoritative depth, structural cues that make ChatGPT / Perplexity / Google AI Overviews actually cite your site when synthesizing answers in your industry.
Core Web Vitals — LCP, CLS, INP — all hit 95-100 score on real-device testing before launch. We test on actual iOS and Android phones, not just Lighthouse desktop, plus WCAG 2.2 AA accessibility on top.
A 45-minute walkthrough of what you do, who your customers are, what's currently broken, and what success looks like 12 months out.
Full scope spelled out in writing — no hourly billing, no surprise add-ons. You see the exact line items before you commit.
First round: full visual direction (colors, type, layout system). Second round: refined design ready for build approval.
You see weekly progress and have direct access to me — not a project manager, not an account exec — the entire time.
Multiple iOS + Android phones, multiple desktop browsers, accessibility audit, Lighthouse audit, schema validation against Google Rich Results Test.
DNS cutover, SSL setup, GA4 + Search Console wiring, 301 redirects from old URLs, monitoring goes live.
Bug fixes, content tweaks, any "wait, can we change…" requests at no extra charge.
One of three (Foundation / Growth / Authority — required, see below) handles ongoing maintenance from there on out.
Read full details → · See web design pricing →
You approve every milestone before it's billed — and we're not done until you're happy with it.
Not a widget pasted on top of a contact form. A custom-trained large-language-model assistant that knows your business, talks in your voice, captures qualified leads around the clock, and gets smarter every month.
A chatbot embedded on a third-party WordPress / Wix / Squarespace site has to work around whatever the host is doing. Our quality bar is harder to maintain there.
When you change hours / add a service / change pricing on a site we don't control, coordinating chatbot updates eats the margin.
On its own, a chatbot like this can look overpriced next to single-purpose vendors. Bundled with the build, it ships to every client without an upsell decision.
Every site we build is paired with one of three ongoing tiers — picked at launch, upgradeable or downgradeable anytime with 30 days notice. Pricing for all three is on the pricing page.
The on-ramp
Everything in the floor above, plus 45 minutes/month of minor content edits — text swaps, image updates, hours changes, broken-link fixes. The right pick for a new site or an established business that just needs the site to stay alive and current.
Most clients land here
Foundation + 4 hours/month of content & edits + 1 SEO-optimized blog post per month + 1 new service or location page per quarter + quarterly performance reports + priority text/email support.
For competitive markets
Growth + the full Local SEO + Google Business Profile management service. The right pick when you're actively competing for the local 3-pack and AI Overview citations. See the Local SEO deep-dive ↓.
For Suncoast businesses competing for the local 3-pack and the AI Overview citations your customers actually see when they search. Included in the Authority Care Plan, our top hosting tier — reserved for clients whose sites we also host and maintain.
✓ Good fit:
✗ Not a fit:
Standard builds cover marketing sites, blogs, service pages. Custom platforms are a different category entirely — production-grade applications with databases, user accounts, recurring billing, multi-step workflows, third-party integrations. We've built three at scale; see the portfolio.
Multi-user systems with role-based access, lead pipelines, custom data models, automated workflows. Like building yourself a Salesforce alternative tailored to your business.
Forms that capture, normalize addresses, look up area data, enrich with third-party sources, route based on answers, pipe into your CRM or email system.
Tiered subscriptions, member portals, role-based access, billing portals, usage tracking, admin tools. We've shipped this in production (MotivatedLandLeads.com).
Gated content, member directories, event registration, internal messaging, recurring fees via Stripe. We've shipped this too (LandBuyersAlliance.com).
Search, filters, lead attribution, dynamically-generated location pages at scale. Shipped at 1,300+ pages on a single site (FloridaLandOffers.com).
Twilio SMS, Claude / OpenAI / Anthropic API integration, third-party API wrappers, custom webhooks, data sync pipelines.
Before you commit to any paid service, we'll audit your current site and send you a comprehensive PDF report. Free even if you never hire us. The same technical pass we run on every paying client.
These are "how do you actually do this?" questions. For "how much does it cost?" questions, head to the pricing page.
Yes — no separate setup fee, no separate monthly fee. The chatbot is trained on the same business research we do for the rest of the site (services, FAQs, hours, pricing, tone) and goes live the day the site launches. Ongoing tuning is included in your Hosting & Maintenance tier. We bundle it because the marginal cost to us is low and the conversion lift for a small-business site that has one is substantial.
AEO (Answer Engine Optimization) is about being the answer when a voice assistant or AI chatbot responds to a question — driven by FAQ schema, structured Q&A content, conversational query targeting. GEO (Generative Engine Optimization) is about showing up in ChatGPT / Perplexity / Google AI Overviews when they synthesize an answer — driven by entity-rich schema, linked-graph @id references, brand mention strategy, authoritative content depth. Both are layered on every build; neither is an add-on you have to ask for.
No. We hand-code every site in custom PHP from scratch. No plugins to update at 2am, no template you share with 50,000 other small businesses, no platform fee creep. If you have a strong reason to be on one of those platforms, we're honestly not the right fit and we'll say so. See our /compare pages for what each platform is actually good at.
A standard small business site (5–15 pages, content provided or co-written, no e-commerce) takes 2–4 weeks from kickoff to launch. Biggest variable is your turnaround time on the two design-review rounds and the build-approval round. Complex builds (booking systems, member portals, custom integrations) take 6–12 weeks; those are the "complex projects" mentioned in the Web Design section above.
Start with the free audit. We run the same technical pass we run on every paying client and send you a PDF report covering speed, schema, mobile, SEO, GBP health, AI-search readiness, and a prioritized fix list. Free even if you never hire us — half the value is just knowing what's actually going on under the hood.
Your chosen Hosting & Maintenance tier kicks in. We host the site on our managed infrastructure, monitor it 24/7, run daily backups, tune the chatbot monthly based on what your customers are actually asking, and (depending on tier) write blog posts, run Local SEO, manage your Google Business Profile, and respond to reviews. We don't hand the site off and disappear; the same person who built it is still your contact.
Yes — anytime with 30 days notice, in either direction. Most clients start on Foundation and upgrade to Growth or Authority once the site is generating revenue. The change happens at the next billing cycle and Stripe prorates the difference. Your website stays untouched; only the level of ongoing work changes.
We work with businesses across the country (and have) — websites and chatbots work the same wherever you are. The only thing that's genuinely "local" is Local SEO and Google Business Profile management, which is most effective when you're physically located in or actively serving a defined geographic area. If you're an e-commerce business or pure-online service, the Local SEO piece matters less, and that's fine.
Most Sarasota service businesses land in the $1,500–$3,500 range for a one-time custom build that includes the AI chatbot bundled free. Where you fall in that range depends on number of service pages (most home-service businesses need 8-15), whether you want online booking integration (adds $500-$1,500), and whether you need an estimate/quote calculator. Lease-to-own is available on builds $2,500+. The site then runs on one of three Care Plans (Foundation / Growth / Authority — see /pricing for current monthly rates).
Restaurant builds typically run $2,000–$4,500 because of menu management, photo galleries, online reservation integration (OpenTable / Resy / direct), and often online ordering. Multi-location concepts and hotels/B&Bs sit at the higher end. Every restaurant site we build includes a custom AI chatbot trained on your menu, hours, dietary options, and reservation policies — which captures after-hours bookings and answers "what time do you open?"-style questions while you're closed. Then a Care Plan for hosting, maintenance, and (on Authority) Local SEO + GBP, which matters more for restaurants than for almost any other category.
Usually yes — but the right answer depends on the site. Wix and Squarespace ship limited control over the technical foundations that AI search engines look at: entity-rich JSON-LD schema, linked-graph @id references, server-rendered authoritative content depth, FAQ and HowTo markup with proper structure. You can sometimes bolt on partial AI-search readiness via apps, but you'll be working against the platform. A hand-coded site built AEO/GEO-first from day one is meaningfully more visible in AI answers — and the early-mover advantage on those platforms is real. Start with our free audit; we'll tell you honestly whether a rebuild is justified for your specific situation.
Foundation is the floor required on every build: managed hosting, daily backups, security and uptime monitoring, AI chatbot tuning, and a few content edits per month. Growth adds a monthly blog post (we write, you approve), more content-edit hours, and quarterly performance reports — the right tier when you're investing in content marketing. Authority adds the full Local SEO + Google Business Profile management service (citations, AI-drafted review responses, monthly ranking reports, quarterly strategy calls) — the right tier when you're competing hard for the Google Maps 3-pack. Most clients start on Foundation and upgrade as revenue grows. Exact monthly rates are on the pricing page and update automatically if we ever adjust them.
Yes. Medical practices, dental offices, law firms, accounting / financial advisors, and similar professional services are a substantial share of the work. The custom-coded approach is particularly well-suited here because HIPAA-aware hosting setup, ADA accessibility compliance, careful contact-form handling for protected data, and conservative copy review are easier on a hand-coded foundation than on a plugin-driven WordPress site. Schema markup includes the correct Person, MedicalBusiness, LegalService, or AccountingService types where applicable. We do not handle full HIPAA-grade EHR integrations — that's specialty work — but everything required for a marketing site for a regulated practice is in scope.
Custom build is a one-time project fee (typically $1,500–$5,000 for small business; complex builds quoted separately). Lease-to-own is available on builds $2,500+ as a $500 setup plus the cash price over 24 months. After launch, every site runs on one of three monthly Care Plans (Foundation / Growth / Authority — see /pricing for live rates). The AI chatbot is bundled free with every build. There is no separate "SEO retainer" or "chatbot subscription" on top — Local SEO is part of the Authority Care Plan, and the chatbot lives inside whichever plan you pick. That's the whole structure: project fee, optional lease-to-own, one monthly Care Plan. No hidden line items, no surprise upsells.
Most standard small-business sites take 2–4 weeks from kickoff to launch — design, hand-coding, content, and the bundled AI chatbot included. Larger builds (e-commerce, member portals, custom integrations) run 6–12 weeks. You get a written timeline before we start, and because there's no theme or plugin stack to fight, custom builds rarely slip the way template projects do.
WordPress assembles your site from a theme, a page builder, and a stack of plugins — quick to launch, but you inherit constant updates, security patching, and plugin bloat that slows pages down. Custom code means every line exists for a reason: faster loads, fewer attack surfaces, no license fees, and no fighting a builder when you want changes. We wrote a full side-by-side: custom PHP vs WordPress.
It depends on what's actually broken — and you shouldn't have to guess. If your site loads fast and looks credible but nobody finds it, that's a search-visibility problem. If visitors arrive and leave without calling, that's a design and messaging problem. Our free website audit measures both — speed, search visibility, content, and AI-readiness — and tells you which one actually moves the needle, no sales pitch attached.
