Web Design
Why your website is the most expensive part of your marketing — even when you got it free
A free or cheap website costs you in lost conversions and rankings every month forever. Here's the math nobody talks about.
Suncoast Local
The Blog
Honest, practical writing on web design, local SEO, and AI search — for small businesses on the Suncoast.
Web Design
Custom website vs. Wix: Which is right for your Sarasota small business?
You can launch a website in a weekend on Wix or Squarespace. So why would a Sarasota small business pay for a custom-built site? An honest look at when DIY makes sense — and when it costs you customers.
Local SEO
How "near me" searches actually work — and what Sarasota businesses get wrong
When someone types "best HVAC near me" on their phone in Lakewood Ranch, Google makes three decisions in about a second. Understanding what they are is the difference between showing up and disappearing.
AI Search
AI search is reshaping how customers find local businesses. Here's what to do about it.
When someone asks ChatGPT "who's the best web designer in Sarasota?" they get an answer — not 10 blue links. If your business isn't in that answer, you might as well not exist for that search. This is the biggest shift in local search since Google launched.