A deep, exhaustive audit of your website.

The free audit is great for "is something fundamentally broken with my site?" — basics like Core Web Vitals score, mobile responsiveness, on-page SEO. The paid audit is for "what specifically should I do next quarter to outrank my competitors?" — deeper analysis with prioritized recommendations and competitive context. Most clients get the free audit first; some don't need the paid version, others find it's the best $250 they spent that quarter.

The audit cost is fully credited toward any service if you hire us within 60 days. So if you book a $250 audit and then hire us for a $1,500 web design rebuild, the rebuild is $1,250. No catch — this is just to make the audit a low-risk first step.

Absolutely — and many clients do. The report is written so a competent web developer or marketing person can act on each recommendation. Each item is specific (not "improve SEO" but "rewrite the H1 on /services to include the keyword 'plumbing services Sarasota' and shorten title tag to under 60 chars"). For more complex items (Core Web Vitals fixes, schema rewrites) you may need developer help — but you'll know exactly what to ask for.

Local SEO Management ($400+/mo) includes a similar initial audit as part of onboarding. The paid standalone audit is for businesses that aren't ready to commit to monthly service but want the comprehensive assessment. Same depth, just packaged as a one-time deliverable instead of an ongoing subscription.

You can specify your top 3 competitors directly, or we'll identify them based on who currently ranks for your top target keywords in your service area. Most clients have a pretty clear sense of who their main competitors are; we sometimes surprise them with one they hadn't noticed who's quietly outranking them.

Branded 30–50 page PDF report covering all 40+ audit checks, each with: current finding, why it matters, specific recommendation, effort estimate (small/medium/large), and impact estimate (low/medium/high). Plus an executive summary at the front and a prioritized action list at the back. Plus a 30-minute walkthrough call.

We literally ask ChatGPT, Perplexity, and Google AI Overviews questions a real prospect would ask: "best [your service] in Sarasota," "top [category] companies near Bradenton," "[your business name] reviews," etc. We document whether you appear, in what context, and how your competitors appear. This is a direct, measurable signal that no automated tool currently provides — and it's increasingly the most important signal for under-30 prospects.

Probably not — for a brand-new site you're better off investing in actually building the foundation right (Custom Website Design, Local SEO Management for the first 6 months) rather than auditing what isn't fully built yet. Audits make most sense for sites that are 6+ months old where there's real data to analyze.

Yes — we audit any website, regardless of platform. Most of the analysis (Core Web Vitals, schema, mobile, accessibility, GBP, citations, AEO/GEO) is platform-independent. Some recommendations may depend on what your platform supports (e.g. "switch to lazy-loading images" is harder on Squarespace than on a custom site).

For most businesses: every 12–18 months is plenty. Things move slower than agencies imply. For businesses doing major site rebuilds, expanding into new service areas, or noticing sudden ranking drops: any time. Local SEO Management subscribers get a fresh quarterly audit included in service.