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The 27-Point Local SEO Audit

Find $10,000+ of lost annual revenue hiding in your Suncoast small business website — in 60 minutes, on your own.

13-page PDF · ~15 min read · Free, no credit card · Just one field

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What's inside the PDF

Specific, tactical, expert-level — not fluff.

This isn't a 4-page "top 10 tips" listicle. It's a 13-page expert playbook organized so you can work through it in about an hour and come out with a prioritized fix list.

Here's exactly what's covered, section by section.

  • Foundation (8 checks): GBP verification, NAP consistency, HTTPS, mobile load speed, mobile responsiveness, sitemap, robots.txt, LocalBusiness schema
  • Visibility (7 checks): branded-name ranking, Map Pack appearance, review count and rating, review responses, citation coverage, title tags, dedicated service pages
  • User experience (6 checks): phone tap-to-call, hours visibility, single primary CTA, form field count, form submission delivery, broken-link sweep
  • Conversion (6 checks): testimonials above the fold, real founder photo and story, visible pricing, trust signals strip, real work photos on service pages, 5-second comprehension test
  • Estimated revenue impact: each check is annotated with a typical $ leakage value so you can prioritize fixes by ROI
  • Bonus: a one-page "what to fix this week vs this month vs this quarter" prioritization framework
Who this is for

And who this isn't for.

For you if…

  • You own a local business with a website that's a couple years old
  • You suspect your website isn't pulling its weight but you're not sure what's wrong
  • You're considering hiring a web agency and want to know what they should be fixing
  • You'd rather understand WHY something matters than just trust an outside consultant
  • You have about an hour and a willingness to be honest about what's not working

Not for you if…

  • You're looking for a "5 quick SEO hacks" listicle — this is a real audit, it takes about an hour
  • You want someone else to do the diagnostic for you (in which case, request our free comprehensive audit instead)
  • You operate primarily B2B with no local-search component
  • You're a Fortune-500 marketing director — this is calibrated for owner-operators
Who wrote this

Written by someone who actually does the work.

This guide was written by Mike Ferreira, founder of Suncoast Local. Mike has been building production websites since 1998 — first for his own businesses, now for small businesses across Sarasota, Bradenton, Venice, and the broader Suncoast region.

The playbook in this PDF is the exact audit Suncoast Local runs on every prospect's website before quoting a project. It's not theory and it's not borrowed from somebody else's blog. It's the standard our own work is held to.

More about Mike →

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